Looking Back on 2011

Jacob Aldridge, about 1 year ago

If you noticed the heading to this article ("Looking back on 2011") you probably thought it was a typo - after all, we've recently been inundated with newsletters and news articles looking back on 2010. But no, it was no error - we're actually asking you to look back on 2011, a year that's only a few weeks old. Why? Because this year is going to be an excellent year, for those business people who want it to be. And it won't happen by accident. Those people - you're probably one of them - who achieve results in 2011 will... Read More

Compelling Value

Jacob Aldridge, about 1 year ago

My recent life experience (I've just relocated my coaching business from Australia to the UK or, as I've taken to calling it, I've made the 'Brisbane to Brixton' run) provided a quick lesson I thought I would share: the importance of creating compelling value in making your clients' purchasing decision EASY. Having just relocated, one of my first observations in changing from $ to £ is that suddenly everything looks half price. We are so attuned to seeing the number, not the symbol, that we forget (however momentarily) to recalculate. So whether it's a £500 suit, a £10 bouquet of... Read More

Choose Magnificence

Jacob Aldridge, about 1 year ago

This is a copy of a speech I gave to a group of high school seniors recently. That's an experience I've wanted to have for some time, and I hope to do similar events often in the future. As with all speeches, I learnt a lot from giving it. This one can be improved - it starts too slowly, for example - and I would love your feedback and comments to help improve it as well.Choose MagnificenceGood evening all, and thank you for the opportunity to talk. I've sometimes thought about what important lessons from my life I would like... Read More