Size mustn't matter

Jacob Aldridge, 4 days ago

In your business, who has the biggest workload? Chances are, it's you. It could be that it's your own business (and your baby!). Maybe you're the 'martyr', always taking one for the team. And of course, nobody else can do this task as well as you! A bulging to-do list rarely leads to bulging business success. There are 3 reasons for a too-big workload: Dysfunction - when successful business grow, but don't implement simple agreements to ensure that the right people are doing the right job at the right time Growth Fears - when uncertainty about how best to grow... Read More


Latest... Greatest ... You

Jacob Aldridge, 11 days ago

This week saw the launch of Apple's iPad, and the announcement that Avatar has become the highest grossing film of all time. It's easy for your own message to get lost in wave after wave of 'latest' and 'greatest' news.Every business has the opportunity to define a core message, one that defines their market position and competitive advantage. Why not massage your message to ride the latest wave of market attention?Take one of Shirlaws' core messages, about helping with lasting staff engagement. Last week I told someone: "Shirlaws helps businesses to see a new dimension, like a 3D film -... Read More


What are you looking at?

Jacob Aldridge, 18 days ago

Recent guests at our Brisbane, Australia workshops, along with other observant Queensland locals, would be familiar with a nearby piece of public art that declares "The more I think about it, the bigger it gets". The comment represents the reality that what we focus on is what we create. Believe there's never enough money? Chances are you'll create the evidence to support your belief. Focusing on the abundance of opportunity this year will provide? Then you will go forth and seize that opportunity. So. What are you thinking about right now?  (With thanks to Verge for the artwork's back story)   The Value of Being... Read More

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Opportunities and challenges for SMEs - the next 5 years.

Jargon Buster - Positioning

Positioning is a business exercise done before any marketing takes place. It impacts the entire business model to include how the business operates and how... Read More

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