Increasingly, it's becoming important for businesses to understand what people feel about their brand, and to connect with their customers as real people, not sales figures.  It's this connection, evident from 'online communities' through to 'resort-style retirement living' that will shift our society from the current Positioning Era and into the Distribution Era.

Creating and developing relationships - with clients, suppliers, and other businesses - is a key project Shirlaws works with our clients to achieve, and we make it easy.  Importantly, we practice what we recommend - did you know this weekly email is also published at ShirlawsOnline.com?

This gives you the opportunity to:

• Look up previous editions, for that article you found rewarding
• Send your customers a direct link to a newsletter you think they'll enjoy (you are thinking about your business when you read this, aren't you?)
• Interact with both the Shirlaws team and the other 200 readers of this report

So if you haven't already, head over to www.shirlawsonline.com/blogs and leave a comment or ask a question. You never know who you might meet.

Tips for Presentations

Whether you're the keynote speaker for an audience of many hundreds, or delivering training for your team, here are some useful tips. There are a LOT of comments below the article; many are worth perusing as other readers have added their tips as well.

Can you really make money from Lawn Signs?

When it comes to connecting your business with potential clients, it can be hard to cut through the noise. There's a fine line between innovative, and annoying - I would place this Dating Company (which uses signs in your front yard), as well as the telephone pole 'work from home' scams well and truly on the annoying side.

Facebook and the Barack Obama election

What do these two modern success stories have in common? A 25-year-old with success in building and connecting online communities. These online examples are groovy and new, but keep remembering: the underlying principles of human interaction continue to apply just as much offline, as they have done for the last 100,000 years or so.

Connections and Relationships

Relationships affect just about every aspect of a modern business, whether it's staff culture, supplier reliability, client engagement or the creation of new channels to market (online and in the real world). These are my notes from the 2008 Shirlaws client conference, which I imagine will spark a few ideas in your mind as you read through them.

Intranet Joke of the Week

Every morning I wake up, grab the paper, and check both the Rich List and the Obituaries.

If I'm in neither, I go to work.

Until next week, keep connecting,

Jacob Aldridge and the Shirlaws Team

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