Eeek Marketing

Added by Jacob Aldridge, 10 months ago.

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The traditional marketing dilemma is that half my money is wasted - I just don't know which half! And while technology won't solve every problem, it certainly does an excellent job of both reducing costs and providing information previously unattainable.

Take this Business Links email, which we recently switched to an e-marketing provider. Where previously I had assumed that you all read every issue and clicked on every link, I now have the real information (which, importantly, shows engagement way above industry standards).

My team uses this extra information to provide more of what interests you (Sleep, Stress, and M&Ms) and less of what doesn't. Our marketing engages our clients and colleagues in a much more efficient way.

How well do you use technology to minimise waste?

Online Media Spending
Shirlaws isn't alone when it comes to using online marketing - projections by Mitchell Media show online spending in Australia to equal other mediums by 2013 - and we're just following the lead of other countries!

The Why, What and How of Blogging
Chances are you have a business website, and you've heard that 'blogging' can help with new and existing customers. So what's it all about - and is it as easy as they say?

What the Internet knows about You
Googling your own name is no longer seen as vain - it's personal brand management in an online world. But what secrets do you have lurking on your machine - and how easily are these made public?

The longest poem in the World
Finally, proof that there can be art in marketing - this website developed a system to take public Twitter updates and combine those that rhyme into one, endless poem. Both haunting and meaningless at the same time.

Intranet Joke of the Week

The Impotence of a Spell Checker

I halve a spelling checker,
It came with my pea see.
It plainly Marx four my revue
Mistakes I dew knot sea.

I've scent this message threw it,
And I'm sure your pleased too no
Its letter prefect in every weigh;
My checker tolled me sew.

Until next week