This week saw the launch of Apple's iPad, and the announcement that Avatar has become the highest grossing film of all time. It's easy for your own message to get lost in wave after wave of 'latest' and 'greatest' news.

Every business has the opportunity to define a core message, one that defines their market position and competitive advantage. Why not massage your message to ride the latest wave of market attention?

Take one of Shirlaws' core messages, about helping with lasting staff engagement. Last week I told someone: "Shirlaws helps businesses to see a new dimension, like a 3D film - staff are so engaged they'll want to see your movie three times!"

This week I tell you: "Shirlaws helps CEOs and business owners move away from their day-to-day demands, and find a passion like Steve Jobs at Apple. Would your staff be engaged if they worked for Steve Jobs?"

How clear is your core message? And are you finding time to create the latest, greatest you?

The Economic Wave
Having finally settled into 2010, reports are optimistic for a continuing bounce in the Australian market. Are you prepared to catch this first wave away from the GFC?

Box Office Hits, Adjusted for Inflation
Avatar might be the highest grossing film of all time, but ticket prices are also at an all-time high. Adjusted for inflation, Avatar is only #26, still behind Grease, Mary Poppins, and Snow White.)

Limbo World
Some products gain traction and ride the wave, some don't. The same is true of about a dozen 'limbo states', countries waiting for a wave of formal recognition.

Crayon Colours
Originally, Crayola gave us 8 colours to choose from. But the options have doubled every generation since!

Intranet Joke of the Week

Two confirmed bachelors find themselves discussing the latest wave of cooking shows on television.

"I got a cookbook once," says the first bachelor, "but it wasn't of any use to me."
"Too much fancy stuff?" asks his friend.
"You said it mate. Every one of the recipes started the same way, 'Take a clean dish and...'"

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