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ATOMFaster, Higher, Sooner
Added by Jacob Aldridge, 5 months ago.
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The most important measurement for any business selling a product or service today is speed of return on investment.
It is no longer sufficient to offer great cost savings or revenue growth that exceeds your expense; you need to be compelling, and that means delivering outcomes faster than your customer expects.
Shirlaws Australia is about to unleash its compelling process - look for more details in next week's (final?) Shirlaws Business Links.
And consider this point: if you can build or market a compelling 'no brainer' today, imagine the growth of lifestyle that will fund in the next boom market?
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Your Users are very Stupid (Maybe)
Last week, a popular website wrote an article about Facebook. They appear on Google, and now have 600 comments from people who thought they were Facebook, and are annoyed they can't see their friends anymore. Never assume your clients are as experienced as you are.
You'll Go Blind
Jumping on the Avatar bandwagon is news of 3D televisions - the concern is that 3D movies and TV use 1 of 10 visual cues to trick the brain into seeing depth, but force the brain to ignore the other 9. Does the ignoring continue long after the credits roll?
Four Open Letters to the Book Industry
If you thought book publishing was immune from the wave that hit CDs and DVDs, think again. Their world is colliding, and only the fast will survive.
It Happens to Us All
Even in the realm of email marketing - which you, at least, have much exposure to - mistakes can happen. Learning from mistakes - that's the key.
Intranet Joke of the Week
A man was telling his neighbour, "I just bought a brand new hearing aid. It cost me four thousand dollars, but it's state of the art, latest technology, absolutely perfect and making a real difference in my life."
"That's incredible," answers the neighbour. "What type is it?"
"About twelve-thirty."
It is no longer sufficient to offer great cost savings or revenue growth that exceeds your expense; you need to be compelling, and that means delivering outcomes faster than your customer expects.
Shirlaws Australia is about to unleash its compelling process - look for more details in next week's (final?) Shirlaws Business Links.
And consider this point: if you can build or market a compelling 'no brainer' today, imagine the growth of lifestyle that will fund in the next boom market?
--------------------------------------------------------------------------------
Your Users are very Stupid (Maybe)
Last week, a popular website wrote an article about Facebook. They appear on Google, and now have 600 comments from people who thought they were Facebook, and are annoyed they can't see their friends anymore. Never assume your clients are as experienced as you are.
You'll Go Blind
Jumping on the Avatar bandwagon is news of 3D televisions - the concern is that 3D movies and TV use 1 of 10 visual cues to trick the brain into seeing depth, but force the brain to ignore the other 9. Does the ignoring continue long after the credits roll?
Four Open Letters to the Book Industry
If you thought book publishing was immune from the wave that hit CDs and DVDs, think again. Their world is colliding, and only the fast will survive.
It Happens to Us All
Even in the realm of email marketing - which you, at least, have much exposure to - mistakes can happen. Learning from mistakes - that's the key.
Intranet Joke of the Week
A man was telling his neighbour, "I just bought a brand new hearing aid. It cost me four thousand dollars, but it's state of the art, latest technology, absolutely perfect and making a real difference in my life."
"That's incredible," answers the neighbour. "What type is it?"
"About twelve-thirty."
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