Context 2008: Acknowledgement

Jacob, over 2 years ago

At the beginning of each year I set myself a theme, a focus point or guiding purpose for what I want to achieve this year and how I want to feel. This isn't a laborious or detailed exercise. Being a ‘feeler', I usually sit on the idea for a few weeks (after my November birthday, where I document some specific plans for the coming 12 months) and the word or phrase comes to me. What seemed awkward, even nonsensically new-age at first, quickly demonstrated how powerful it was in my life. I declared 2005 as ‘the year the Magic happens';... Read More

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Thought Provoker


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Jargon Buster - Positioning

Positioning is a business exercise done before any marketing takes place. It impacts the entire business model to include how the business operates and how... Read More

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