There are only four good reasons to have a business website

Jacob, over 2 years ago

There are only four good reasons to have a website. So why do so many businesses choose reason number five?  A recent web-based survey by AllBusiness.com indicated that only 55% of SMEs had a website. That means almost half do not have a website, and while I'm sure the statistic decreases for larger businesses it still surprises me - and I wonder what the result would have been if the survey hadn't been done online!  For the majority of business that do have a website, I wonder how many were rushed together, and how much thought actually went into the decision? ... Read More


New Channels to Market - Day 3 of the Shirlaws Client Conference Live Blog

Jacob, over 2 years ago

Welcome to the Shirlaws Live Conference Blog - Day3!  Last updated: 4.45pm (Sydney) (Final Post - Comments are still live)Day 1 is here. Day 2 is here.I know most people are readers - welcome. If you want to be actively involved, please feel free to register and ask questions, leave comments, or email me. And don't forget to click on the links for more information (most open in a new window).If you came to this conference, or not, and would like some more information I've put some details at the bottom of this page. 9.00am - Final Day! Welcome for the... Read More


Extension Strategies - Day 2 of the Shirlaws Client Conference Live Blog

Jacob, over 2 years ago

Welcome to the Shirlaws Live Conference Blog - Day2!  Last updated: 5.40pm (Sydney) (Final update - Comments are still live) (Day 3) This page will be updated about every 30 minutes so check back regularly or keep this page open in the background and refresh when you can. Day 1 is here.I know most people are readers - welcome. If you want to be actively involved, please feel free to register and ask questions, leave comments, or email me. And don't forget to click on the links for more information (most open in a new window).(I've had a question from Chicago... Read More

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Opportunities and challenges for SMEs - the next 5 years.

Jargon Buster - Positioning

Positioning is a business exercise done before any marketing takes place. It impacts the entire business model to include how the business operates and how... Read More

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