The web 2.0 edition

Jacob Aldridge, 10 months ago

  Since you have an email address, I know you are already more technically brilliant than most Australian business people were just ten years ago.With technology, though, it can be hard to determine what will become essential (like email), what will be an optional benefit to you, and what fads aren't worth wasting your time with.Tech Trends are a particular passion of mine - that's why I've been asked to speak at Australia's E-Marketing Summit in November.If you can't make it to Sydney, you can hear me speak in Brisbane on November 17. And remember, our coaches are always available... Read More

A half dozen of the other

Jacob Aldridge, 10 months ago

Do you make good decisions?It's not the easiest question to answer, largely because what constitutes "a good decision" can vary. Was it timely? Was it properly thought out, or based on knowledgeable instinct? Was it well communicated?My most important measure asks how productive was the result of your decision? Whether it's buying lunch or business planning for 2010, did it deliver the outcomes you wanted in the timeframe you desired?Measuring productivity holds you accountable to your decisions. And that, in turn, allows you to learn from successes and mistakes, so you make better decisions in the future.Being DecisiveMore than just... Read More

A Rose by any other

Jacob Aldridge, 10 months ago

As someone who regards the English language in the same way a sommelier regards a fine red wine, I appreciate the minute differences between words as similar as 'fine', 'nice', or 'good'.Yet none other than language master William Shakespeare told us, through the character of Juliet, that a rose "by any other name would smell as sweet".In business, it's often fine for definitions to be blurry - does "casual" Friday allow staff to wear jeans?But when it comes to business strategy, definitions must be strict. Consider two partners who agree to "grow" their business - one hires 3 new staff... Read More