Latest... Greatest ... You

Jacob Aldridge, 7 months ago

This week saw the launch of Apple's iPad, and the announcement that Avatar has become the highest grossing film of all time. It's easy for your own message to get lost in wave after wave of 'latest' and 'greatest' news.Every business has the opportunity to define a core message, one that defines their market position and competitive advantage. Why not massage your message to ride the latest wave of market attention?Take one of Shirlaws' core messages, about helping with lasting staff engagement. Last week I told someone: "Shirlaws helps businesses to see a new dimension, like a 3D film -... Read More

What are you looking at?

Jacob Aldridge, 7 months ago

Recent guests at our Brisbane, Australia workshops, along with other observant Queensland locals, would be familiar with a nearby piece of public art that declares "The more I think about it, the bigger it gets". The comment represents the reality that what we focus on is what we create. Believe there's never enough money? Chances are you'll create the evidence to support your belief. Focusing on the abundance of opportunity this year will provide? Then you will go forth and seize that opportunity. So. What are you thinking about right now?  (With thanks to Verge for the artwork's back story)   The Value of Being... Read More

Fat or Fiction

Jacob Aldridge, 7 months ago

Happy New Year all - the first original email for the year!   FAT OR FICTION?   It's easy to measure how much we weigh - and many of us are returning to work with a slightly higher number than when we left.   Measuring bloat in a business is not as easy, though it can be. Understanding your team's capacity for generating revenue allows to you to readily compare their capacity to actual efficiencies.   This week our team has worked with businesses running at 33%, 50% and 70% efficiency. How do you think their priorities for 2010 differ?... Read More