Compelling Value

Jacob Aldridge, about 1 year ago

My recent life experience (I've just relocated my coaching business from Australia to the UK or, as I've taken to calling it, I've made the 'Brisbane to Brixton' run) provided a quick lesson I thought I would share: the importance of creating compelling value in making your clients' purchasing decision EASY. Having just relocated, one of my first observations in changing from $ to £ is that suddenly everything looks half price. We are so attuned to seeing the number, not the symbol, that we forget (however momentarily) to recalculate. So whether it's a £500 suit, a £10 bouquet of... Read More