Choose Magnificence

Jacob Aldridge, about 1 month ago

This is a copy of a speech I gave to a group of high school seniors recently. That's an experience I've wanted to have for some time, and I hope to do similar events often in the future. As with all speeches, I learnt a lot from giving it. This one can be improved - it starts too slowly, for example - and I would love your feedback and comments to help improve it as well.Choose MagnificenceGood evening all, and thank you for the opportunity to talk. I've sometimes thought about what important lessons from my life I would like... Read More

Keep having fun

Jacob Aldridge, 6 months ago

Shirlaws is excited to announce that this is the final edition of the Shirlaws Business Links, an initiative we launched in 2008. Two years later, we are proud to launch today our brand new Australian website www.shirlaws.com.auWith the new website will come a new, less-frequent newsletter, which we're confident will surpass this one in terms of both interest and relevance to your business. I'm proud that our team has been able to produce such high quality and fun material every Friday morning for 70 consecutive weeks. I'm equally proud of the new website and the detailed information it provides about... Read More

Faster, Higher, Sooner

Jacob Aldridge, 6 months ago

The most important measurement for any business selling a product or service today is speed of return on investment. It is no longer sufficient to offer great cost savings or revenue growth that exceeds your expense; you need to be compelling, and that means delivering outcomes faster than your customer expects. Shirlaws Australia is about to unleash its compelling process - look for more details in next week's (final?) Shirlaws Business Links. And consider this point: if you can build or market a compelling 'no brainer' today, imagine the growth of lifestyle that will fund in the next boom market?... Read More