Social Networks for Business

Jacob, over 2 years ago

Your business can never have too many friends.  Why?  What better way to get to know, and be known by, a broader network of possible clients and staff, especially the oft sought-after and much generalised Gen X & Gen Y?  I've heard of that, but exactly what is it?You've almost certainly heard of the Big 3: MySpace, Facebook, and LinkedIn. Don't yet rule out Orkut, big in Brazil and owned by Google, or Bebo, which is proving increasingly popular in the UK and New Zealand.Presently, each of the Big 3 has its own Position in the market, which reflects their... Read More

The Why, What and How of Blogging

Jacob, over 2 years ago

Are you hip to the benefits of new technology, or thinking about installing a CD Player into your Stagecoach? I promised the theme of this year's blog would be ‘Efficiency', and threatened it would likely start with a technological flavour to educate and entertain a non-business geek audience. What better way to begin a series of blog posts than with a look at blogging for business?Why?Interaction. Whether it's sharing the inner workings of your business, developments in your industry, or just communicating with clients and contacts, Blogging allows you to create a dialogue with clients, associates, and the broader online... Read More

There are only four good reasons to have a business website

Jacob, over 2 years ago

There are only four good reasons to have a website. So why do so many businesses choose reason number five?  A recent web-based survey by AllBusiness.com indicated that only 55% of SMEs had a website. That means almost half do not have a website, and while I'm sure the statistic decreases for larger businesses it still surprises me - and I wonder what the result would have been if the survey hadn't been done online!  For the majority of business that do have a website, I wonder how many were rushed together, and how much thought actually went into the decision? ... Read More