Avoiding the Pitfalls of "No Man's Land"
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The term "No Man's Land" (NML) came from WW1 - where soldiers would jump out of their pits and run into machine gun fire trying to get to the next bunker; that space between the bunkers became known as "No Man's Land" - a place you just didn't want to go.
In business there is a term called "No Man's Land" where many businesses get stuck while growing their businesses; and it confuses many owner/managers.
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Jacob Aldridge, about 1 year ago