This e-book is compiled from the many articles we have written since February 2007. They coincide with the global economic recession and show how businesses can thrive even through such a difficult period.

Although this book refers to economic commentary it is important to note that we never intended to give financial or investment advice. Quite specifically, the book is written to provoke discussion among business owners and managers. For any investment or financial decisions, we suggest consulting a professional financial advisor or accountant.

This book is essentially a journal, compiled over four and a half years, where you can read our take on the recession as it unfolded. Some of you will enjoy reading the journey from February 2007 because each article was written at a specific time in the economic cycle.

Others may prefer to skip the first two-thirds and jump straight to the later 2011-2012 commentary. This focuses on the current situation and makes suggestions for management decision-making discussions.

This book contains the following sections:

• February 2007 - a crash is imminent 

• February 2009 - we'll see a turnaround any day now

• September 2009 - prepare to sustain your business through the recession

• October 2010 - create your growth strategy for the flat phase

• May 2011 - the recovery begins

Files

• Shirlaws_W_shaped_recovery.pdf (8.6 MB)